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Digital Transformation

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  This is a continuous journey of evolution in adaptation as it is the essential transformation that is reshaping client demands, modifying working methods and reshaping industries. Understanding digital transformation All aspects of which are business models, consumer experiences, process, and operations of the organization, are subject to digital transformation where it embraces a customer driven, digital first approach. In the mid-2010s transformation was established as a key strategic initiative which contains mobile communications, cloud computing, data research and other advanced information that looked over and made it quick as a blink of an eye for organizations with clients to interact through digital channels. According to Miloslavskaya (2016) traditional journalism is evolving into a medium that expands its capabilities.   “About 80% of media content is in some way connected with the execution of the customer’s order (with customers, meaning advertising,...

Media Convergence

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  Step into the world of digital media convergence, where a unified media experience is becoming more and more accessible with each click, tape, and swipe. According to Laxmi (2023), media convergence is the combination of old technology, which is newspapers, radio with new technology smashed together to form one single device that contains it all and ranked number one for being the technological worldwide improvement in our lifestyle with networked computers, media content and information technology. From traditional to digital media Gone are the days of flipping through channels on a cable box and we are saying hello to a mass of content at our fingertips. Beranova el.al (2012) highlighted an important aspect from (McPhillips and Merlo, 2008) book that actually, the media sector is finally entering the institutionalization phase of convergence, which is known as the process of creating new system entities by adapting in the dynamic realm of PR remaining effective and r...