Media Convergence
Step into the world of digital media convergence, where a unified media experience is becoming more and more accessible with each click, tape, and swipe. According to Laxmi (2023), media convergence is the combination of old technology, which is newspapers, radio with new technology smashed together to form one single device that contains it all and ranked number one for being the technological worldwide improvement in our lifestyle with networked computers, media content and information technology. From traditional to digital media Gone are the days of flipping through channels on a cable box and we are saying hello to a mass of content at our fingertips. Beranova el.al (2012) highlighted an important aspect from (McPhillips and Merlo, 2008) book that actually, the media sector is finally entering the institutionalization phase of convergence, which is known as the process of creating new system entities by adapting in the dynamic realm of PR remaining effective and r...